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Guacamole Is Extra, Sustainable Agriculture

While we missed the bus on this announcement, it is our duty to report on the commendable actions of Chipotle on June 28th of 2006. On that day, all guacamole sales (capped at $50,000) were donated to The Land Institute, whose purpose is

to develop an agricultural system with the ecological stability of the prairie and a grain yield comparable to that from annual crops. We have researched, published in refereed scientific journals, given hundreds of public presentations here and abroad, and hosted countless intellectuals and scientists. Our work is frequently cited, most recently in Science and Nature, the most prestigious scientific journals. We are now assembling a team of advisors which includes members of the National Academy of Sciences. These scientists understand our work and stand ready to endorse the feasibility of what we have come to call Natural Systems Agriculture.
We of course dig all things sustainable, and applaud Chipotle's gesture. With guacamole prices well over $1.00, that's a lot of profit they donated to a good cause.

This entry is filed in Chipotle.

Monday, July 03, 2006 by Jonah.