The Burrito Blog

El Pollo Loco

Best In Its Class: El Pollo Loco

Burrito Blog has covered over fifty restaurant brands that sell burritos. Not all are within the same class.

While many establishments defy classifications, there is a clear distinction between 'fast casual' and 'fast food.'

The big chain hitters in the 'fast food' category are Taco Bell, El Pollo Loco, Taco John's, and Del Taco. Of these four, the nod goes to El Pollo Loco.

It's pretty hard to ensure quality when your price point is under $4.00 and you're trying to keep track of over 100 locations.

El Pollo Loco, congratulations for being the best at mass producing food I would rather not eat.

Saturday, March 18, 2006 by Jonah. Permalink for Best In Its Class: El Pollo Loco

The Guacamole Hemorrhage

El Pollo Loco. Ultimate burrito. Guacamole is standard. Guacamole is uncontained.
This El Pollo Loco meal was rated: 4.7.

Monday, January 23, 2006 by Jonah. Permalink for The Guacamole Hemorrhage

Welcome To El Pollo Loco

El Pollo Loco is unlike any other burrito establishment I have ever visited.

They only serve chicken. Crazy chicken.

Translated as, "The crazy chicken," it...[I struggle to come up with some mad cow joke here but can't. Email me if you've got a good one.]

Self proclaimed as the

leading quick-service restaurant chain specializing in marinated, flame-broiled chicken
they've got 320 locations, some of which are franchised, in an unknown number of US states. After playing around with Google Maps and El Pollo Loco's own restaurant locator, they have restaurants open in California, Arizona, and Nevada, but possibly others, too.

The history of El Pollo Loco was equally laborious to research. They opened in 1975 in Mexico. At one point, they were part of the publicly owned organization that runs Denny's. They were sold in the end of 1999 to American Securities Capital Partners, a private investment partnership. In November of 2005, they were sold again to Trimaran Capital Partners.

Being that my business is burritos, not finance, I can't tell if El Pollo Loco is the AOL of Mexican food chains or the tortilla equivalent of Google shares.

Monday, January 23, 2006 by Jonah. Permalink for Welcome To El Pollo Loco | Comments (12)