The Burrito Blog

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Welcome To Alberto's

Burrito Blog has come under fire for inadequate coverage of the long standing Alberto's / Roberto's / Otherberto's feud. Extenuating circumstances have impeded our ability to visit the 'Berto's in question. Finally, we have reached Alberto's.

Recall San Diegan burrito expert Paco's explanation:

Since you are sort of a burrito historian, you'll appreciate the Roberto's / Alberto's longstanding blood feud and its subsequent cascading effect on 95% of the burrito purveyors of our fair city as witnessed by the fact that most taco shops in town are named with infinite variations of the suffix "berto" no matter how ridiculous.

The Roberto's / Alberto's rivalry started when two brothers by those names inherited the original "Roberto's" chain, the granddaddy of all taco shops, from their old man. The younger brother, Alberto took his share of Roberto's restaurants and renamed them after himself. As the older brother expanded his number of shops, the younger brother followed suit.

Soon, both shops could be seen all over San Diego County. As the expansion grew to the point of diminishing returns somewhere in the mid eighties, they both began to sell off their less popular shops. Not to lose the drawing power of the Roberto/Alberto name the new owners of these shops began renaming them in a similar fashion to the point of lunacy. It started innocently enough with Gilberto's and progressed to such ridiculous and obviously made up names such as Adalberto's, Filiberto's, Hilberto's, Ediberto's, and my personal favorite Ramberto's...etc, etc, you get the picture.

Founded in 1975, Alberto's now has over 50 locations, mostly in California. Check out the official site and menu.

This entry is filed in Alberto's.

Friday, April 18, 2008 by Jonah.


Whoa, I just happened across your blog - awesome!

As a San Diegan, I have to say that HILBERTO's is one of my favorites! But if you like your tortillas SOFT around your carne asada burrito and the juice from the carne asada meat practically dripping down your hands/arms onto your lap, the you HAVE to visit Alejandros Mexican Food (8110 Mira Mesa Blvd, San Diego CA 92126) next time you are in our city. Mmmm... I think I'll go get me a burrito now!

Posted by: SherE1 at May 6, 2008 07:18 PM

Thank you for creating this blog. I just moved to Boston from San Diego and have been dying to find a good burrito. Living in MetroWest, there is nothing except Boloco. Not bad, but I'm also not looking for a buffalo chicken burrito. Carne Asada please! I'll let you know what I come up with.


Posted by: Dave Richter at August 23, 2008 11:08 AM

omg, they are the BEST!! i love the Shrimp Burrito. And the California one..Please do try those two..=]

Posted by: cristinA at October 17, 2008 08:45 PM

You have to try the Master Burro! It's just under 5 bucks and comes with a medium drink. It's satisfactory to me by price, quality and quantity. If I ate one of these at the right time of day, I wouldn't need to eat anything else all day! I do wish I could get the nutrition facts. I can't find them anywhere.

Posted by: Levi at January 6, 2010 12:56 PM