The Burrito Blog

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Welcome To Rubio's Fresh Mexican Grill

Rubio's has 152 locations in California, Arizona, Nevada, Utah, Colorado, and Oregon. They're publicly owned, and are traded on the NASDAQ under the symbol RUBO.

While they are seeking franchisees, 147 of their 152 restaurants are corporate owned, the vast majority of which are located in California or Arizona.

After searching for some information about the history or founding of Rubio's, I found only this:

Founded by a fish. I don't believe it.

You can find the menu on the official site, here.

This entry is filed in Rubio's Fresh Mexican Grill.

Wednesday, March 29, 2006 by Jonah.


I went to the Rubio's website to find a location in Oregon, there aren't any. We have some pretty good burriots here in Portland!

Correction: The store locator points to no locations in Oregon. The franchise opportunities page ( states that there are current locations in operation in Oregon. Anyone have an address?

Posted by: Craig at March 29, 2006 02:18 PM

GREAT stuff.

No pun intended.


they may not have ACE burritos (though quite tastey) but their salsa bar more than makes up for it. a treat for the whole family.


Posted by: joe at March 30, 2006 09:07 PM

Having moved from San Diego to Spokane, WA... I was longing for the amazing taste of a Rubio's Fish Taco. To satisfy this craving, I had searched far and wide in Spokane and found nothing that comes close (other than my own kitchen).

I finally made the quest from Spokane to Portland, OR (over 6 hours) just to have lunch at Rubios. I found the store and pulled up on a Friday at NOON... Unfortunately, there was only 1 other table being used. I guess the people of Portland have no clue what they're missing. I talked to the manager at length and he said it was once a franchise store that struggled greatly. Eventually the corporation bought he store back and it appears they've had to close it down. Such a shame to not have such wonderful fare in the northwest. The closest thing they have is a Taco Del Mar and it's VERY VERY far from being Rubios quality.

I love the Rubio's fish taco and burrito. However, if you're not a fan of fish and you insist on having a burrito, consider the Carne Asada.

By the way, your blog has inspired me to consider starting a Fish Taco blog... as I continue my search for the ultimate "taco de pescado".

Viva La Patch!

Posted by: Patch Adams at April 10, 2006 12:35 AM

One of my favorites. I always order the Pesky Combo which is two fish tacos and beans and chips. Too yummy and with a bottle (ok two bottles) of beer. Oh don't forget their salsas!!!

Posted by: San Francisco Photorama at April 12, 2006 11:19 AM

I have been enjoying Rubios fish tacos especials (must be especial) since its inception in PB, San Diego. I have moved a bit north and don't get my fix as often and there may be a bit of nostalgia talking, but there is no other fish taco better than that. Pesky Combo all the way! I don't know all the fancy stuff they have added over the years, but it looks fresh and delicious. Jonah go give the taco a try.

Posted by: Sean at May 2, 2006 12:08 AM


Posted by: Traci Steenburgen at December 17, 2007 10:27 PM

I love the fish tacos and tostadas. just need to get different corn tortillas, they don't stay warm enought.

Posted by: Maggie at April 29, 2008 10:53 PM

I like the fish tacos and their chips and salsa!!

Posted by: Ana at April 29, 2008 11:01 PM

I already miss Rubio's. We just moved back to TX and I'm craving a fish taco.
I think they would do great out here! I don't think I'm going to be able to find a place just as good.

Posted by: Jen at November 9, 2008 03:03 PM