The Burrito Blog

« 24 Hour Burrito Help Line | Company Better Than Carnitas »

Taco Truck vs Taco Truck

David and Goliath.

This Chipotle truck is property of the publicly owned giant, McDonalds Corporation. Pedro & Vinny's taco cart is owned, presumably, by Pedro & Vinny.

How can a one man operation compete with the corporate kitchen and sophisticated supply chain management? Quality. Heart. Enthusiasm. Steamed tortillas.

Comments are enabled on this entry to discuss the tortilla wars.

This entry is filed in Chipotle.

Wednesday, November 02, 2005 by Jonah.