The Burrito Blog

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Chains Expand


This particular segment of quick-service Mexican food [is] one of the fastest-growing in the industry... Industry leader Chipotle -- owned by McDonald's Corp. and based in Denver -- has more than 320 stores, according to the Nation's Restaurant News. Qdoba Mexican Grill, based in Wheat Ridge, Colo., has more than 200 stores, according to Karen Guido, vice president of marketing, and is opening one or two a day across the country.
It looks these days like Mexican is winning the fast-casual wars. Call it the Battle of the Burrito -- metaphorically analogous to Mexico beating the French at the Battle of Puebla, commemorated by Thursday's Cinco de Mayo celebrations (which -- not to digress -- also celebrates American domination of the Margarita and Mexican beer markets).
This entry is filed in Qdoba.

Tuesday, May 10, 2005 by Jonah.